I want to open a jewelry store, do n’t you know how to go back to the alliance, my funds are not much, that is, can I open a franchise store for 20,000 to 30,000 yuan?
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Two or 30,000 joining funds are not enough. You can only rent a small jewelry booth in the market and buy it yourself. For the jewelry store, it is very important to contact more customers to maximize contact. Here are some principles of site selection.
1. The largest passenger flow is the most important: bustling streets, downtown areas, and public stations can be considered.
2. With the help of well -known stores: As long as it is a place where female consumers often come out, such as the popular shopping malls, clothing cities, women's specialty stores, etc.
3. Use the "tie" effect: If the product has obvious advantages in the product store, the items are more distinctive, and the competitive strength is strong, then the location can be considered in a relatively concentrated place like "Jewelry Street".
4. Select the "low density" area: If the product characteristics of the jewelry shop are not obvious or the experience of operation is not rich enough, it may avoid the competition of the opponent and choose the place where the jewelry store "low density" covers.
The decoration principles
Thenasus consumers still have a subconscious choice for jewelry shops. Many consumers say that the first impression of the store is important. The unique and interesting shop will definitely attract more favors.
1. Inside the store: To reflect the feminine feeling, create a feminine and delicate atmosphere, it is best to have lights and music.
2. Outside the store: eye -catching, strong visual impact, and temptation, let consumers look at it at first glance.
3. Store name: novel, close to consumers, combined with the overall decoration style.
Costal estimation
Costal estimation: invested about 40,000 yuan for decoration and purchase of related equipment; about 30,000 yuan for 4 months (one season payment plus one one of one one, The rent of the monthly deposit); about 40,000 yuan for the first purchase shop; in addition, about 10,000 yuan is used for mixed expenses such as store staff, publicity and promotion; the remaining 30,000 yuan is used for circulation.
The purchase management
For jewelry stores, the following issues should be considered:
1. Purchase cycle: Small jewelry is a small piece of fast update small pieces Items, so the purchase cycle is relatively short. Consider purchases once a day or the next day, at least once a week of purchase.
2. Investment volume: depends on the strength of funds and sales. rn3.进货渠道：大型的批发商，广东、浙江等地的批发市场饰品种类比较丰富；也有一部分可直接从厂家那里进货；有时厂家的更新没有那么快，可以考虑在网上批发，网上The product is updated quickly, it can keep up with the trend, and it is more competitive. And also save a lot of traffic tolls.
4. How can I fully meet the needs of customers when purchasing? First of all, to allow buyers with market experience to purchase, they are more accurate to the overall feeling of the jewelry market and the grasp of consumer preferences. Secondly, we must go to the jewelry wholesale market frequently to understand the market movement. Third, at the time of business, the salesperson should communicate with consumers frequently and timely feedback the customer's needs. Finally, we need to look at newspapers, magazines, TV programs, etc. to learn about the recent popular trends.
Ideal inventory: According to experience, the first purchase of 40,000 to 50,000 yuan can be covered with a 40 -square -meter store. Then "keep three advances one" (that is, the total number of store accessories of 30,000 yuan per month, an average of 10,000 yuan per month).
The business cheats
1, jewelry placement: The accessories of the jewelry shop should be particular. To attract the attention of consumers as soon as possible, pay attention to the following points: the placement of the jewelry cannot be too crowded, make full use of the space, and match it chic and clever; Essence
2, sales strategy: Member card system, a certain amount of consumption, you can get a member card, you can enjoy discount discounts in the future; It is not sensitive, and there is no need to bargain; the special price area can set up a "student special area" or "ten yuan special, five -yuan special offer", mainly to promote some backlog accessories; specialty areas, "Korean jewelry", "Korean jewelry", can be set up, "Korean jewelry", "Korean jewelry", and "Korean jewelry" and "Tibetan jewelry", "Blue Printing Cloth Jewelry" area, etc., highlights characteristic operations; theme sales can further subdivide the behavioral characteristics of consumers to purchase jewelry, and can launch "lover jewelry" and "birthday accessories" according to different themes. , "Mei Mei Headgear", "One Trip Love" and other combinations, each combination includes multiple small jewelry; holiday sales, use "Valentine's Day", "Women's Day", "April Fool's Day", "Mother's Day", "Ghost Ghost", "Ghost Ghost", "Ghost Ghost", "Ghost Ghost" The festivals are sold for festivals.
If publicity:
1. Product promotion: Put some related introduction materials about accessories by the shelves, especially the more popular jewelry. For example, the introduction of Tibetan culture next to Tibetan jewelry can be placed on Tibetan culture, which is convenient for customers to understand these newly launched accessories.
2. Inner posters: You can post posters, posted paintings, etc. in the store to introduce the use of jewelry and cultural connotation.
3. Gifts: For customers who purchase a large number of jewelry at one time or a member with a large purchase volume, given different grades to strengthen the publicity of jewelry shops. Gifts can be small bookmarks, mobile phone bags, and so on.
In fact, there are many small investment projects. Before joining the store, you must carefully choose the brand of the industry. Ah, this brand is at the forefront of the jewelry industry. The brand itself will have a series of publicity activities to maintain the popularity of its brand. It is necessary to seek a small product with high profits and less investment; choose a company with a perfect support for the operation system for franchise to obtain the support of the entire process of the system.
The financial crisis, find a small investment, low -risk industry to control the risk in the range you can bear, there must be a method. As long as you move your brains, you can also bloom flowers.