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  1. Felicia

    yellow costume jewelry wholesale With the increasingly fierce market competition, good marketing planning has become a company's brand -making brand and facing the market's decisive victory. Planning is a reflection of marketing planning. Let's talk about the preparation of marketing planning books. How to write marketing planning books?
    . The principle of preparation of marketing planning books.
    In order to improve the accuracy and scientificity of the planning book, we should first grasp the several main principles of its preparation;
    . The principle of logical thinking. The purpose of planning is to solve the problems in corporate marketing, and prepare the planning book according to the idea of ​​logical thinking. The first is to set the situation, explain the planning background, analyze the current status of the product market, and then entrust the entire plan of the planning center; secondly, the specific planning content is explained in detail; and the third is to clearly propose countermeasures to solve the problem.
    . The principle of simple and simple. Pay attention to highlighting the focus, seize the core issues to be solved in corporate marketing, analyze in -depth analysis, propose feasible corresponding countermeasures, strong targeted, and practical operational significance.
    . The principle of operating. The preparation plan is used to guide marketing activities, and its guidance involves the work of everyone in marketing activities and the relationship between various links. Therefore, its operability is very important. No matter how good the solution can be operated, it is not worthwhile. It is not easy to operate a lot of people, wealth, things, and complicated management and low efficiency.
    . The principle of novel creativity. The planned ideas for planning must be new, new content, and new expressions, giving people a new feeling. Novel creativity is the core content of the planning book.
    The general enterprises can pay attention to these aspects:
    This to promote the market smoothly with strong advertising to expand the market, accurately locate the product, highlight product characteristics, and adopt differentiated marketing strategies.
    The focus of product marketing with the main consumer groups.
    Coustically establish a wide range of sales channels, and continuously broaden the sales area.
    2. Product strategy: Through the previous product market opportunities and problems analysis, a reasonable product strategy suggestion is proposed to form an effective 4P combination to achieve the best results.
    1) Product positioning. The key to product market positioning is mainly to find a vacant position in the minds of customers, so that the product will quickly start the market.
    2) Product quality function scheme. The quality of the product is the market life of the product. Enterprises should have a complete quality assurance system for products.
    3) Product brand. To form a certain reputation, reputation, and establish a well -known brand in the minds of consumers, we must have a strong awareness of trading.
    4) Product packaging. The first impression of packaging as a product to consumers requires catering packaging strategies that consumers make them satisfied.
    5) Product service. Pay attention to the improvement and improvement of product service methods and service quality.

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  5. Paulette

    boho jewelry wholesale suppliers School of Economics and Political Sciences
    The 2nd Economic Law Cultural Festival plan

    Directory
    The first part of the Economic Law School of Economic Law and Government The Second Economic Law Culture Festival …………………………………… .2
    The significance and purpose of the second section of the Economic Law School of Economic Law and Government ... 3
    The second section of the second section of the Economic Law and Government College of Economic Law Culture Festival Activities ........... … 4
    It the fourth part of the School of Economics and Politics The Second Economic Law Culture Festival is expected to invest in funds ... 6
    The fifth part of the Economic Law School of Economic Law and the 2nd Economic Law Cultural Festival impact and expected results ... 9
    The appendix is ​​a list of activities in the event of the French Culture Festival .......................................................................................................................................................................................................................................................................................................... 10
    The event planning of the second session of the Economic Law of Economics and Politics of Appendix II ... 12

    The counselor signing:
    stamps:

    years day

    The first part of the Economic Law School of Economic Law and Culture Culture Festival
    The cultural festival of the School of Economics and Political Sciences is hosted by the Youth League Committee, Student Branch, and Society Management Committee of the School of Economics and Law and Government. The theme of this cultural festival is the new chapter of the innovation scripture, Harmony Xiaozhuang, which consists of 6 activities: the knowledge challenge activities of the law; the wealth management knowledge promotion week activity; Entrepreneurship competition. This cultural festival lasted a month (April 1, 2009 -April 30, 2009). The Cultural Festival is aimed at all teachers and students of the X Academy, and has been strongly supported by the school Youth League Committee, the members of the Court of the Communist Youth League and the students of all grade departments and the guidance of the first -tier teachers of the court. Judging from the achievements of the last cultural festival, the students of various activities of the French Culture Festival actively participated (about 90%of the participation rate of students of the School of Economics and Political Sciences), and was unanimously praised by the leaders and teachers.
    It the significance and goals of the second session of the School of Economics and Political Sciences The Session of Law Culture Festival
    In order to enrich the school's spare life, mobilize students' learning enthusiasm, better grasp and use economy, law, and politics The knowledge of the other aspects, and provides a platform for students to show their own style and ability, the Sub -Youth League Committee of the School of Economics and Political Science decided to organize the school's first cultural festival. And welcome to participate in the Youth League Committee (General Branch of the League) of each Brothers, continuously create a positive learning atmosphere, and jointly promote the construction of spiritual civilization!
    Background
    The second session of the Court Cultural Festival is a large -scale event just launched by the Court Branch, Student Branch, and Society Management Committee last year. Essence After the successful opening of the French Culture Festival last year, it was praised by all parties of the school. Not only did the students from the court actively participated in various activities of the Cultural Festival, but students from other departments were also willing to participate in it. For example, the knowledge challenge in the last cultural festival is a laurel of laurels from the students of the Academy of Teaching Sciences.
    In a half month before the Cultural Festival of the Culture Festival, the members of the Court of Commission, the Student Branch, and the Society Management Committee began to prepare for preparations, and were supported by the departments and counselors. At the same time, in order to make the Cultural Festival more smoothly, on March 13, the squad leader of all classes of the Court of the Court of Court opened a mobilization meeting on the participation of the Cultural Festival in the Culture Festival, and the participation of the Cultural Festival Culture Festival was involved in the Cultural Festival. In the excellent class evaluation at the end of the semester.
    But because the Cultural Festival of the Scripture has only been held one session, there are still many details of the activities that have not been considered to be fully considered, and the planning of some activities is still hasty and thin. In addition, in April of Yangchun, some of our schools also organized activities similar to the Cultural Culture Festival, which affects the public participation of the Cultural Festival of the Culture France to a certain extent.
    The weaknesses for the Cultural Festival of the Classics of Classics, the Court Branch, Student Branch, and Society Management Committee formulate the following plans:
    . Through strong publicity offensives, such as banner promotion, poster promotion, leaflet propaganda, and leaflet propaganda, Landmark promotion, launching registered prizes to increase the popularity and participation of the Cultural Festival of the Law. The degree of participation in the cultural festival is included in the indicator of the excellent class of the court, which also requires that the students of our college must actively participate in the entire event of the cultural festival.
    . During the activities of the Cultural Festival of the Culture Festival, teachers, school leaders, etc. are invited to participate in it, and enhance the understanding and connection between students and teachers. At the same time, this can also reflect the school's emphasis on the cultural festival. This measure can greatly improve the grade of the Cultural Festival of the Cultural France, which is different from the activities that other departments are only involved in students. In addition, in the event, teachers can provide more effective guidance for the Senate Court of Culture Court of Culture Court of the Court of Court of the Court of Court, Student Branch, and Society Management Committee.
    . Provide rich prizes for the knowledge challenges, fun games and entrepreneurial competitions in the Cultural Festival of the French Culture Festival to encourage students to participate.
    The second section of the Economic Law School of Economic Law and the Second Economic Law Culture Festival is expected to invest in funds
    This According to the actual expenditure of the previous cultural festival and the planning case of this cultural festival, the budget of this cultural festival is calculated as follows:

    The product name Unit price (yuan) Total amount (yuan) Instructions
    Six activities for each activity of Six Activities of Blids 80 640 Cultural Festival. Each activity requires one banner. A banner requires a banner
    The exhibition board 6 100 600 cultural festival Six activities Each activity requires a display board
    Positive Zhang 10 20 200 is planned by the Propaganda Department of the Student Union of the Court. , And can print the company's logo
    A invitation letter Zhang 60 2 120's knowledge challenge in the French Culture Festival and 30 invitation letters each requirement n audio equipment rental days 2 100 200 passage culture The knowledge challenge in the festival and the entrepreneurial competition must use audio equipment
    D digital camera days 6 50 300 to shoot on the spot at each event of the Cultural Festival
    The items include makeup performance clothes
    The knowledge challenge competition Award product book 9 9 81 Knowledge Challenge Group Each team 3 books
    Gift cake box 10 7 70 Knowledge Challenge Interactive Interactive Employment
    bones 1 200 200 Entrepreneurship Championship Bonus r r
    Plip Bottle 60 1 60 Knowledge Challenge in the Cultural Festival and the entrepreneurial competitions must provide guests with 30 bottles of beverages
    The above table:
    Yuan) Explanation
    Card paper 40 3 120 is used to produce landmarks of the Cultural Festival Cultural Festival
    Cee 50 includes transparent glue, plastic line, marker, scissors, etc.
    250 Specifically, adjust the situation at that time. The strong prosperity, the extensive object, the wonderful program, and the huge scale "are the best of the University of Science and Technology, and it will bring unexpected publicity effects and business opportunities to the merchants.
    Market analysis:
    1. Compared with TV, newspapers and media, there is a good cost -effectiveness in school propaganda, and it can be used for the best publicity. In previous school activities, we have accumulated a lot of publicity experience. Building a strong publicity network in schools can achieve good publicity effects in a short time. And there are enough human resources to complete publicity activities for sponsors.
    2. The school consumption is concentrated, targeted, and product brands are easy to penetrate the hearts of the people. Through the publicity of the Student Union, students can have a sense of intimacy and trust in the brand.
    3. If conditions permit, sponsors can also establish a long -term friendly and cooperative relationship with the Court Student Branch. If a party is planned once a year, the popularity of merchants will continue to deepen the popularity inside and outside the school, and even radiate to Xuefu Road. All universities have long -term significance.
    4. Convenient activity application: Merchants must apply for publicity or promotional activities in colleges and universities. They must pass a series of applications. Through cooperation with the School of Economics and Government, sponsors can easily and quickly get the school's approval, and get our college and our college and our college and The cooperation of various departments.
    Ovoles:
    (1) Exclusive sponsorship
    Ter exclusive sponsorship of the right to owns activities, and enjoy the business propaganda plan of the full process of the French culture festival
    (2) Multiple joint sponsorship () multiple joint sponsorship ( Consider 2-3, each sponsors of about 1,000 yuan) The most sponsorship can get the right to get the title, and other sponsors appear on the event as a gratitude unit. Enjoy the terms of some business propaganda plans, which are specifically determined by the amount of sponsored funds.
    Coules can choose to promote the propaganda method, and different publicity methods sponsor different funds and physical objects. Merchants can also provide our own solutions for us. If it is a win -win effect. We will be willing to accept. In addition to sponsorship funds, you can also consider physical sponsorship, such as sponsorship gifts. Provide your company's souvenirs to the entry, such as food and beverage companies to sponsor the food and beverages required for activities.
    The brand propaganda solution provided by the Student Union of the School of Economics and Law:
    Poster promotion: Merchants on the poster appear as sponsors, and can print the company's logo Stankers with product characteristics in the school's eye -catching passage
    Campus broadcast promotion
    -site promotion: on -site use of props printed with merchant characteristics for decoration
    Media publicity: sponsors sponsored by sponsors sponsorship Subtitles, soft advertisements such as banners, posters and other soft advertisements
    The influence and expected effect of the second session of the Economic Law School of Economic Law
    (1) Show the society of Nanjing Xiaozhuang College of Nanjing Style, so that students learn knowledge and learn to cooperate;
    (2) Let well -known enterprises enter the campus, so that the culture and business philosophy of the enterprise can be understood and recognized by contemporary college students;
    (3 (3 (3 (3 ) Implement the school style of our school's "knowledge and action unity" and establish a good image of our school. Expand the influence of the members of the Communist Youth League, the Student Branch, and the Association of the Society on the campus.
    Appendix I: List of Cultural Festival Culture Festival
    . Activity theme: Innovate the Fa of the Law of Harmony Xiaozhuang New Chapter
    . The content of the event: 1. n 2, the publicity week
    . The market
    4. Fun Games
    5, Pu Fa entered the community
    6, entrepreneurial competition
    3. Activity time: 2009: 2009 April 1st, April 30, 2009
    . Activity object: All teachers and students of Nanjing Xiaozhuang College
    . Activity support: The leaders and teachers of the Youth League Committee of the School The second event provides strong support; the school radio desk reports the latest situation of the event in time.
    6. Propaganda plan: 1. Use red paper to copy the activity plan and display it at the registration point;
    . Send student union cadres duty on duty every day; The market registration form is plans to be issued;
    4. Orally conveyed at the student cadre meeting, and requested to be promoted to various classes.
    Seven. Organizer: The Youth League Committee, Student Branch, and Society Management Committee of the School of Economics and Government.
    8. Registration method: 1. Go to the teaching building of Yuanpei 215 and Yuan Pei 107 consultation;
    . Tel: 025-86178240;
    . The registration point at the entrance of the cafeteria at that time
    (For details, please see the publicity poster)

    The activity of the person in charge of the person in charge of the person in charge
    1 N2 Wealth Management Knowledge Propaganda Zhou Wu Lingfeng Entrepreneurship Club April 13th to 19th
    3 The objective market Yang Yan, Sangchun Economic Human Association April 6 to 10
    4 Fun Games Cai Hui and Jiang Tao Sports Department The Ministry of Health and Health and Social Management Association April 17
    5 Law entered the community Chen Zhao University Student Legal Service Center April
    6 Entrepreneurship Competition Rongjia, Yao Meiwei Learning Department, Social Management Association April 28
    (Note: Detailed activity content and departmental division of labor see Appendix 2)
    Appendix II: The Second Economic Law Cultural Festival of Economic Law and Politics of the Culture Festival of various activities
    1) R n. Activity purpose:
    In the enrichment of the knowledge structure of students in this activity. Expressing knowledge is the concept of wealth
    . The organizer: the court's student branch
    Edit Department
    . Activity time: March 31
    . Activity description:
    1, the competition is divided into two stages: preliminary and challenge, the preliminary match is the knockout stage, the only victimist Enter the challenge.
    2, preliminary stage: 3 groups composed of the audience freely (each group can only 1 to 2 people) answered 3 request questions and 3 questions. The request questions are 10 points per question, and 5 points for each question. The answer to the answer must be raised to the answer when the host signaled the answer. The fastest person is preferred. The highest point of points entered the advanced challenge. If there are two sets of or more points, the two or three parties will make another cycle; if the three groups are zero points, they will be eliminated.
    3, the challenge stage:
    (1) The topic of this stage is easy, difficult, and difficult to be difficult. Each gradient has 4, 3, and 2 questions, respectively. topic. The contestants must answer questions from easy to difficult to answer, and the wrong question will be released immediately. The competition continues to enter the next round from the preliminary round.
    (2) The correct number of questions and corresponding cash in the challenge stage see:
    I answering the correct number of questions reward cash (unit: yuan)
    4 10 n5 15
    6 20
    7 28
    8 35
    9 45
    (3) If the player encounters difficulty when answering questions, there are 3 ways to ask for help (each method can only be used once): Call for help, one minute for a limited time; ask the audience at the scene; randomly remove two error answers. In the first two methods, the players choose whether to adopt the opinion of the person; the audience who answers the question will receive the unit price award, the unit price award of the title = the total number of cash obtained at this stage ÷ the total number of questions, four houses and five.
    4, the time limit for the cycle of the competition: 5 minutes in the preliminary round 15 minutes of the challenge = 20 minutes
    . Participation method:
    Welcome to the school students to register, first reporter to participate in the competition; Insufficient places, accepting on -site registration.
    If requirements: at the entrance of the cafeteria, the court's office Yuanpei 215, Yuanpei 107
    Consultation telephone: 025-86178240
    registration time: March 15th to 25th
    2) Financial management Propaganda monthly event planning case
    . Activity time: April 13th -April 19th
    . Activity location: Fangshan Campus
    . Court Association Management Committee
    This association: Entrepreneurship Club (person in charge: Wu Lingfeng)
    . Introduction and significance of content:
    Recently, the financial crisis has deteriorated rapidly and spreads globally. The global financial market is currently. The worst crisis since the Great Depression in the 1930s. By holding the "Financial Propaganda Month" activity, we vigorously publicize the knowledge of financial management on the campus. The purpose is to let students understand the professional knowledge of real estate, stocks, funds, bonds Values, so as to create more wealth for yourself in future work and life and make your life better.
    5. Implementation plan:
    1. Holding meetings, discussing various links, and personal division of labor
    . The activity is divided into two parts
    (1) Exhibition version of the exhibition version Propaganda
    (2) Awards at the gate of the cafeteria
    6. Expectation results:
    let college students in school understand and start gradually mastering relevant knowledge about wealth management, so that everyone is not stepped out of the school gate I learned to go to financial management and invest in the past. In the future, I can create more wealth in my work and life and make my life better.
    3) Planning of object exchange activities
    . Activity purpose:
    In order to better enrich campus life, activate the cultural atmosphere of campus, and enhance the economic consciousness of students. "Large -scale exchanges, so that more people understand the source of economic development and make students feel the fun in the economic phenomenon.
    . The organizer: The Court Student Branch and the Court of Society Management Committee
    In organizers: Economic Society (in charge: Sang Chun)
    . Activity time:
    2009 2009 12: 00-13: 00 00
    . n. Activity location:
    The entrance at the south and North Canteen Building
    . Activity process:
    The tables and items are well placed on the venue, and the number of items, prices, etc. are counted, and the registration is registered. When the exchange occurs, the staff should exchange work, and the authenticity of the virtual currency should be seen clearly. After the exchange is completed, clean up the scene, then analyze the results, and the total of the activities.
    6. Participants' notice
    1. The scope of the exchange can be all healthy books, stationery, jewelry, small electrical appliances, and exchanges that must be guaranteed to be used.
    2. The price of the exchange is determined by the participants and the organizer, and the organizer provides the corresponding price virtual currency. Participants can exchange items at the event during the prescribed period with virtual currencies. Otherwise, the virtual currency is invalid, and it can also be exchanged directly on the same day.
    3. Participants use the virtual currency surface as the upper limit when exchanging the items, and the number of items within the exchanges and the number of pieces is not limited. Virtual currency noodles are: 1 yuan, 2 yuan, 5 yuan, 10 yuan, 20 yuan.
    4. Once the items exchanged by the participants are converted into a virtual currency, they must not be returned to the items for any reason.
    5. The organizer must do a good job of registration after a virtual currency is replaced. The registration content includes: participants' name and contact information, items and prices.
    6. All students participating in this event will give a souvenir.
    7. The remaining items after the event will not return.
    8. This event does not accept any form of cash transactions.
    Seven. Solution of temporary situation
    1. If it is raining, move the location to the bottom of the cafeteria, and then send personnel to help.
    This time to 4: 00-5: 00, you can also adjust the time in a timely manner.
    2. If the order of order is chaotic, the parties to the transaction have a conflict, and the person in charge shall adjust the feasible measures in time to resolve it.
    3. If there is a cold field, the staff must not be dry and dry, and be treated with a calm attitude, or properly introduce the activities to passers -by, which will attract others' attention.
    4) Planning case of the Fun Games of the School of Economics and Political Science
    . The purpose of the activity:
    The atmosphere of active scriptures, mobilizing the enthusiasm of learning, enhancing students' understanding and friendship Impact, enrich the cultural life of students.
    . The organizer: The Court Student Branch and the Court Society Management Committee
    In organizers: Ministry of Sports
    3. Awards settings: Champion, runner -up, third place, moral fashion award, best individual Award
    Four, competition time: April 17
    5. Venue: school giving field
    6. Event arrangement:
    Men's group: 100M, 800M, 4ⅹ100M r
    field race: long jump, high jump, shot (7.26kg)
    women's group: diameter: 100M, 400M, 4ⅹ100M
    field race: long jump, high jump, shot (4kg)
    tug of war (with class For the unit, there are 20 people in each class, 10 men and girls, and less than 5 boys. They can replace a male player in two female players.)
    In obstacles to shoot

    kicking the dumplings

    The league of the Basketball League
    Seven. Except for four people such as each report, except for group projects such as relay.
    2. Insufficient registration stipulates the number of people or abstain after registration, and deducts 1 point of the group with a total score of 1 point per person.
    5) Planning of the law enters the community activity
    . The purpose of the event:
    In to promote the spirit of the Constitution, enhance the concept of legal system, and provide legal aid. Promote the masses to know the law and abide by the law. Based on the combined legal system of universities in the country, the legal service group of college students has penetrated into the community, propaganda legal systems, fulfills volunteer duties, and enhances social responsibility. Combining the legal knowledge and practice you learned, and better use the legal knowledge to maintain the legitimate rights and interests of citizens
    . The organizer: the student branch of the court and the court's community management committee
    Service Center (person in charge: Chen Zhao)
    . Activity time: mid -April
    6) Planning of the court entrepreneurial competition
    . Activity purpose: meet the needs of the times, enhance the awareness of entrepreneurial entrepreneurship, , Improve the ability of college students
    . Participants: All students of Nanjing Xiaozhuang College
    . The organizer: the Court Student Branch, the Court of Society Management Committee
    In undertaking department: Learning Department, Classics, Classics Court Association Management Committee
    . Activity Time: April 28, 2009
    5. Activity process:
    March 2009, informing the departments of the departments, and clarifying the various competitions of the game Matters;
    March 2009, the contestants were preparing to start a business planning;
    April 20, 2009, the judges selected the work to enter the final;
    April 28, 2009 , Entrepreneurship Contest Finals and Culture Festival.
    6. Contact information: 1. Registration through the squad leader
    2, go to the teaching building of Yuanpei 215 and Yuanpei 107 consultation;
    , telephone: 025-86178240;
    4 For details, please see the publicity poster.

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