1 thought on “What is the reason behind the APP of "Dream Catch the Doll"?”
Timmy
To solve the pain points of users, restore the actual use scenario The user does not understand any models and algorithms, users only have scenes, needs and motivations. How to restore it in the user scenario is often a "bottleneck" that product managers need to break through. ——The Zhang Xiaolong "Dreaming Catch Dolls" is that the real restoration of the scene of users catching dolls is truly restored. Before this game, the user grabbed the doll through the doll machine in the mall and the game hall. Among them, it was There are many pain points: 1. Not all malls have doll machines. 2, some old -fashioned doll machines still need coins to be used. Now most young people do not have cash when they go out. 3, the game hall has greater attraction to boys, and there are few girls who deliberately go to the game hall to catch dolls. 4, some male players are also interested in doll machines, but because of face embarrassed to play in public. 5, the cost of a doll machine is very high. In order to return to and profitable, the business of this kind of doll machine will be very low. Therefore, most players often spend a lot of money. Even one is not caught, and this has lost some players in disguise. 6. Users can only think of playing doll machines when they go out shopping. Most of them are on weekends. They rarely go to the mall or even catch the dolls. It let's take a look at the pain points of "Dream Catching Dolls": 1, how many rooms are there in how many rooms are, usually staff are responsible for maintaining these players. It is estimated that there are 100 units. The left and right doll machines are used for users, so there is no machine without machine. 2. The user can get 60 baby coins for the first time. If you play 10 coins, you can play 6 times for free. That is, 0.5 yuan each time, users can recharge through WeChat and Alipay, which is very convenient. There are special activities of 1 dollar/time daily, with a lot of discounts and a lot of benefits. 3, girls like to be accompanied by people when they go shopping. They can be girlfriends or boyfriends. Sometimes if they ca n’t find someone, they ca n’t go out if they do n’t go out. You can lie on the bed, nest on the sofa, in the rainy afternoon or haze night, etc., there are no restrictions such as this app. 4, most girls have no resistance to the furry and cute dolls, so they will have the impulse they want to see the dolls on the interface, and what type of dolls on this app can almost satisfy girls All ideas. 5, male users do not need to obstruct face, so male potential users will greatly increase, and this challenging game will also make male users feel very fulfilling. Some boys may have the following goals to play this game. : ① The invitation of female friends, I hope he can help catch the doll to give her. ② The realization of self -worth, obtained the recognition of others through this game, and gain a sense of accomplishment. ③ Some boys themselves have girls' hearts and like dolls. I usually buy some dolls, catching dolls is also a collection of channels, and so on. 6. "Dream Catching Dolls" is still in the early stage of development. It is the stage of burning money. It is estimated that a large number of VCs will come in in the future. Large pieces, so it is not necessary to set up too much difficulty in catching the doll. This will lose a lot of players. For them, the cost of a single doll is obviously not worth mentioning in the face of the number of users. In the solution of these pain points and truly restore the scene, then the growth of the user is reasonable. The sinking costs ignored by the user Sinkling costs refer to people's easy investment because of the previous investment in something, even if they continue to invest more. Is when you play this game for the first time, there are 60 doll coins given by the APP for free. Of course, you do n’t play in vain or not. When you finish it, you do n’t catch it. I already feel it, give me another chance, maybe luck will burst out. "So you charged 10 yuan in it, and when 10 yuan was finished, it was not caught. Isn't it a loss? ", When the 20 yuan has not been caught," Try it again, it can definitely catch it. "At the end, I found that a total of dozens of dollars can be bought. You can buy a super doll ... … You regret it, but it is not used. This silent effect is particularly obvious in the beginning. However, this influence will gradually decay over time until the end. The users will fall into a misunderstanding of the cost of sinking when playing this game. For example, in order to reward employees, the unit sends out a concert ticket to each person, the position is in the middle of the front row, worth 800 yuan. You like to listen to the concert. Unfortunately, Tiaogong does not make beauty. On the day of the concert, there was a snowstorm. As a result, the road area was serious. All public transportation was suspended and the concert was carried out as usual. If you want to go, you can only walk on the cold wind for half an hour to go to the concert hall. Will you listen to this concert? Give your answer. In another problem, it is also a concert that you are interested in. It also encountered a rare storm and snow that caused traffic paralysis. If you grab it, will you take a half -hour walk to listen to the concert? Faced with the sudden snowstorm, many people are unwilling to go out in the first case, because it is not a lot of money to think, but in the second case, people are very reluctant. The concert, because the ticket was very easy to grab and spend money to buy it. This is the misunderstanding of the cost of sinking. When people decide whether to do one thing, not only to see if this matter is good for themselves, but also whether it has been invested in this matter. These expenditures that cannot be recovered: money, time, and energy are called sinking costs. The fully rational decision makers should not include sinking costs when doing cost income analysis, because in the past irrepassing, since it cannot be recovered, it cannot affect it now, and it should be allowed to pass the past. It should be ignored during decision -making. 3 conditions that detonate the popularity This The popularity must meet 3 conditions: one is the adhesion factors; the other is the rule of individual characters; the third is the law of environmental power. The adhesion factors refer to the physical information itself has highlights to resonate and infectious. Individual character rules refer to such information for some opinions leaders to participate in broadcasting. The law of environmental power refers to the popularity of the society in accordance with the needs of the society at the time, and it will form a popular. "Dreams Catch the Doll" Why did you suddenly get angry at once? First of all, this APP itself has a great highlight. Users can experience the feeling of catching the doll machine through this APP real experience mall, which can easily cause the interest of players. Secondly, through the form of the invitation code, users can expose their invitation code on social software. After a friend is invited to register successfully, they can get 60 doll coins. The QQ space shows the screenshot of its own invitation code, which is equivalent to promoting themselves in disguise. In addition, APP officials will also spend money to invite many large V to send related Weibo to promote, such as the app emperor and green hat club. In addition, there are various Weibo topics discussions that have been discussed in recent times, such as#此 此 此 此 此 此 此 此 此#,#此 此 此 此 此#,#此 此 此 此 此 此, etc. discuss. On October 31st, the limited edition Halloween TED was launched, and copywriting such as "not catch me", and successfully detonated the popularity. Is analyzed "Dream Catch Doll" according to 3 conditions -the adhesion factor is the cloud catching dolls. If you do n’t leave home, you can catch the baby when you open the APP. Propaganda; the law of environmental power is a series of promotional activities just launched on the APP and a limited -time special price plus the 10,000 Holy Festival. Attract the attention of users through these factors and detonate popularity. Ma Yun has a famous saying: "In the era of grabbing money, how can there be a hard work with those who are still in the primitive society and too many excuses. Directly. " Traditional industries may not understand why the Internet can change these. The Internet cannot understand why traditional industries feel that changes mean changes. What we have to do now is to improve while improving while making opportunities. Even though there are still many problems in "Dream Catching Dolls", such as the operation is not smooth, and sometimes the doll is sometimes determined by the system to make a bug, but the growth is the result of continuous iteration. Do not have too much entanglement. To the essence of 1, then from 1 to N will naturally grow as the environment and time. Finally, I hope that "Dreams Catch Dolls" can continue to improve themselves and make greater progress.
To solve the pain points of users, restore the actual use scenario
The user does not understand any models and algorithms, users only have scenes, needs and motivations. How to restore it in the user scenario is often a "bottleneck" that product managers need to break through. ——The Zhang Xiaolong
"Dreaming Catch Dolls" is that the real restoration of the scene of users catching dolls is truly restored. Before this game, the user grabbed the doll through the doll machine in the mall and the game hall. Among them, it was There are many pain points:
1. Not all malls have doll machines.
2, some old -fashioned doll machines still need coins to be used. Now most young people do not have cash when they go out.
3, the game hall has greater attraction to boys, and there are few girls who deliberately go to the game hall to catch dolls.
4, some male players are also interested in doll machines, but because of face embarrassed to play in public.
5, the cost of a doll machine is very high. In order to return to and profitable, the business of this kind of doll machine will be very low. Therefore, most players often spend a lot of money. Even one is not caught, and this has lost some players in disguise.
6. Users can only think of playing doll machines when they go out shopping. Most of them are on weekends. They rarely go to the mall or even catch the dolls.
It let's take a look at the pain points of "Dream Catching Dolls":
1, how many rooms are there in how many rooms are, usually staff are responsible for maintaining these players. It is estimated that there are 100 units. The left and right doll machines are used for users, so there is no machine without machine.
2. The user can get 60 baby coins for the first time. If you play 10 coins, you can play 6 times for free. That is, 0.5 yuan each time, users can recharge through WeChat and Alipay, which is very convenient. There are special activities of 1 dollar/time daily, with a lot of discounts and a lot of benefits.
3, girls like to be accompanied by people when they go shopping. They can be girlfriends or boyfriends. Sometimes if they ca n’t find someone, they ca n’t go out if they do n’t go out. You can lie on the bed, nest on the sofa, in the rainy afternoon or haze night, etc., there are no restrictions such as this app.
4, most girls have no resistance to the furry and cute dolls, so they will have the impulse they want to see the dolls on the interface, and what type of dolls on this app can almost satisfy girls All ideas.
5, male users do not need to obstruct face, so male potential users will greatly increase, and this challenging game will also make male users feel very fulfilling. Some boys may have the following goals to play this game. : ① The invitation of female friends, I hope he can help catch the doll to give her. ② The realization of self -worth, obtained the recognition of others through this game, and gain a sense of accomplishment. ③ Some boys themselves have girls' hearts and like dolls. I usually buy some dolls, catching dolls is also a collection of channels, and so on.
6. "Dream Catching Dolls" is still in the early stage of development. It is the stage of burning money. It is estimated that a large number of VCs will come in in the future. Large pieces, so it is not necessary to set up too much difficulty in catching the doll. This will lose a lot of players. For them, the cost of a single doll is obviously not worth mentioning in the face of the number of users.
In the solution of these pain points and truly restore the scene, then the growth of the user is reasonable.
The sinking costs ignored by the user
Sinkling costs refer to people's easy investment because of the previous investment in something, even if they continue to invest more.
Is when you play this game for the first time, there are 60 doll coins given by the APP for free. Of course, you do n’t play in vain or not. When you finish it, you do n’t catch it. I already feel it, give me another chance, maybe luck will burst out. "So you charged 10 yuan in it, and when 10 yuan was finished, it was not caught. Isn't it a loss? ", When the 20 yuan has not been caught," Try it again, it can definitely catch it. "At the end, I found that a total of dozens of dollars can be bought. You can buy a super doll ... … You regret it, but it is not used. This silent effect is particularly obvious in the beginning. However, this influence will gradually decay over time until the end.
The users will fall into a misunderstanding of the cost of sinking when playing this game. For example, in order to reward employees, the unit sends out a concert ticket to each person, the position is in the middle of the front row, worth 800 yuan. You like to listen to the concert. Unfortunately, Tiaogong does not make beauty. On the day of the concert, there was a snowstorm. As a result, the road area was serious. All public transportation was suspended and the concert was carried out as usual. If you want to go, you can only walk on the cold wind for half an hour to go to the concert hall. Will you listen to this concert? Give your answer.
In another problem, it is also a concert that you are interested in. It also encountered a rare storm and snow that caused traffic paralysis. If you grab it, will you take a half -hour walk to listen to the concert?
Faced with the sudden snowstorm, many people are unwilling to go out in the first case, because it is not a lot of money to think, but in the second case, people are very reluctant. The concert, because the ticket was very easy to grab and spend money to buy it. This is the misunderstanding of the cost of sinking. When people decide whether to do one thing, not only to see if this matter is good for themselves, but also whether it has been invested in this matter. These expenditures that cannot be recovered: money, time, and energy are called sinking costs.
The fully rational decision makers should not include sinking costs when doing cost income analysis, because in the past irrepassing, since it cannot be recovered, it cannot affect it now, and it should be allowed to pass the past. It should be ignored during decision -making.
3 conditions that detonate the popularity
This The popularity must meet 3 conditions: one is the adhesion factors; the other is the rule of individual characters; the third is the law of environmental power. The adhesion factors refer to the physical information itself has highlights to resonate and infectious. Individual character rules refer to such information for some opinions leaders to participate in broadcasting. The law of environmental power refers to the popularity of the society in accordance with the needs of the society at the time, and it will form a popular.
"Dreams Catch the Doll" Why did you suddenly get angry at once? First of all, this APP itself has a great highlight. Users can experience the feeling of catching the doll machine through this APP real experience mall, which can easily cause the interest of players. Secondly, through the form of the invitation code, users can expose their invitation code on social software. After a friend is invited to register successfully, they can get 60 doll coins. The QQ space shows the screenshot of its own invitation code, which is equivalent to promoting themselves in disguise. In addition, APP officials will also spend money to invite many large V to send related Weibo to promote, such as the app emperor and green hat club. In addition, there are various Weibo topics discussions that have been discussed in recent times, such as#此 此 此 此 此 此 此 此 此#,#此 此 此 此 此#,#此 此 此 此 此 此, etc. discuss. On October 31st, the limited edition Halloween TED was launched, and copywriting such as "not catch me", and successfully detonated the popularity.
Is analyzed "Dream Catch Doll" according to 3 conditions -the adhesion factor is the cloud catching dolls. If you do n’t leave home, you can catch the baby when you open the APP. Propaganda; the law of environmental power is a series of promotional activities just launched on the APP and a limited -time special price plus the 10,000 Holy Festival. Attract the attention of users through these factors and detonate popularity.
Ma Yun has a famous saying: "In the era of grabbing money, how can there be a hard work with those who are still in the primitive society and too many excuses. Directly. " Traditional industries may not understand why the Internet can change these. The Internet cannot understand why traditional industries feel that changes mean changes. What we have to do now is to improve while improving while making opportunities. Even though there are still many problems in "Dream Catching Dolls", such as the operation is not smooth, and sometimes the doll is sometimes determined by the system to make a bug, but the growth is the result of continuous iteration. Do not have too much entanglement. To the essence of 1, then from 1 to N will naturally grow as the environment and time. Finally, I hope that "Dreams Catch Dolls" can continue to improve themselves and make greater progress.