Recently, Loudi, Hunan. Ms. Wan won the mobile phone bag worth 5,899 yuan in the live broadcast room. I received a text message display as a mobile phone model. In the live broadcast room, I asked about the real and false being black.
5 thoughts on “What routines have you seen in the live broadcast room?”
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In addition to the drainage of fake blessing bags to deceive consumers, the live room routine also:
1. The set is almost a family.
The anchors with strong capacity generally started selling goods at the first time they came up, but first established trust. The easiest way is to use intimate names for users, such as "old iron, family members, babies, brothers and sisters" and so on.
don't underestimate these names. It can indeed get closer to the distance between the user and help the user to remove the defense.
2. "Quarrel" with the goods, the anchor "inverted money" is only for sales.
This is a common routine, "the brand party gives a price, the anchor sells at this price. Later, the anchor suddenly gave a lower price. Money to make up for the brand also sells goods. "
The minimum price given by the anchor was discussed in advance. The two staged a quarrel battle, making the audience feel that they had taken advantage of it. Will the anchor really be so generous?
Perhaps one or two anchors are too rich to have high realm, just to pursue benefits for family members, but most of the anchors are acting.
3. Intentionally the wrong price, and the at the scene yelled at the assistant.
The products that should have been priced at 99 yuan were marked with 59 yuan by the assistant. The anchor scolded the assistant at the scene. In the end, he had to "sell at a loss" at the price of 59, and deducted the assistant's salary.
This no deduction of assistant salary merchants suffered losses, deducted the salary assistant to suffer losses, and one party would be damaged when it was sold. Everyone is still a righteous point.
4. The inventory will never be enough
"Limited promotion only sells only 99 yuan, only the last 10 pieces are left, and hurry up."
Since it is to make money for selling goods, you should prepare a lot of inventory. How can it be possible Insufficient inventory does not make money. Please rest assured, there will be the next "10 pieces" after selling this "10 pieces", just like the "last three days of clear warehouse sale" will always be "last three days", three days and three days, three days and three days There are so many three days.
Shortly after the development of live broadcasts, it has formed its own industry "culture" and routine. The anchors are performing their best to perform, and sometimes they encounter "tears of crocodiles." This is deeper than the water of the physical store shopping. Everyone must brighten your eyes and not be deceived.
1. It's almost a family.
The anchors with strong capacity generally started selling goods at the first time they came up, but first established trust. The easiest way is to use intimate names for users, such as "old iron, family members, babies, brothers and sisters" and so on.
don't underestimate these names. It can indeed get closer to the distance between the user and help the user to remove the defense.
2.
This is a common routine, "the brand party gives a price, the anchor sells at this price. Later, the anchor suddenly gave a lower price. Money to make up for the brand also sells goods. "
The minimum price given by the anchor was discussed in advance. The two staged a quarrel battle, making the audience feel that they had taken advantage of it. Will the anchor really be so generous?
Perhaps one or two anchors are too rich to have high realm, just to pursue benefits for family members, but most of the anchors are acting.
3. Intentionally the wrong price, and the at the scene yelled at the assistant.
The products that should have been priced at 99 yuan were marked with 59 yuan by the assistant. The anchor scolded the assistant at the scene. In the end, he had to "sell at a loss" at the price of 59, and deducted the assistant's salary.
This no deduction of assistant salary merchants suffered losses, deducted the salary assistant to suffer losses, and one party would be damaged when it was sold. Everyone is still a righteous point.
4. The inventory will never be enough
"Limited promotion only sells only 99 yuan, only the last 10 pieces are left, and hurry up."
Since it is to make money for selling goods, you should prepare a lot of inventory. How can it be possible Insufficient inventory does not make money. Please rest assured, there will be the next "10 pieces" after selling this "10 pieces", just like the "last three days of clear warehouse sale" will always be "last three days", three days and three days, three days and three days There are so many three days.
Shortly after the development of live broadcasts, it has formed its own industry "culture" and routine. The anchors are performing their best to perform, and sometimes they encounter "tears of crocodiles." This is deeper than the water of the physical store shopping. Everyone must brighten your eyes and not be deceived.
5, star with goods
"You go to see Xue Zhiqian's live broadcast, the rollover is too exciting. , Bubbles of the Vitality Forest sold 12 copies. After a live broadcast, the number of viewers was more than 34 million, and the audience was only sold for 87,000. "
The not long ago, Xue Zhiqian did During the second live broadcast, someone initiated such a discussion in the community. Later, the entertainment capital theory matrix number chopped pepper entertainment (ID: YLWANJIA) passed with the new trembling data, and the two third -party data platforms of the cicada mother verified that the total real data of this cargo sales was about 14 million. The field is mainly based on the Vipshop's products, and the other party did not give real -time live data, and then the oolong was made.
In addition to the drainage of fake blessing bags to deceive consumers, the live room routine also:
1. The set is almost a family.
The anchors with strong capacity generally started selling goods at the first time they came up, but first established trust. The easiest way is to use intimate names for users, such as "old iron, family members, babies, brothers and sisters" and so on.
don't underestimate these names. It can indeed get closer to the distance between the user and help the user to remove the defense.
2. "Quarrel" with the goods, the anchor "inverted money" is only for sales.
This is a common routine, "the brand party gives a price, the anchor sells at this price. Later, the anchor suddenly gave a lower price. Money to make up for the brand also sells goods. "
The minimum price given by the anchor was discussed in advance. The two staged a quarrel battle, making the audience feel that they had taken advantage of it. Will the anchor really be so generous?
Perhaps one or two anchors are too rich to have high realm, just to pursue benefits for family members, but most of the anchors are acting.
3. Intentionally the wrong price, and the at the scene yelled at the assistant.
The products that should have been priced at 99 yuan were marked with 59 yuan by the assistant. The anchor scolded the assistant at the scene. In the end, he had to "sell at a loss" at the price of 59, and deducted the assistant's salary.
This no deduction of assistant salary merchants suffered losses, deducted the salary assistant to suffer losses, and one party would be damaged when it was sold. Everyone is still a righteous point.
4. The inventory will never be enough
"Limited promotion only sells only 99 yuan, only the last 10 pieces are left, and hurry up."
Since it is to make money for selling goods, you should prepare a lot of inventory. How can it be possible Insufficient inventory does not make money. Please rest assured, there will be the next "10 pieces" after selling this "10 pieces", just like the "last three days of clear warehouse sale" will always be "last three days", three days and three days, three days and three days There are so many three days.
Shortly after the development of live broadcasts, it has formed its own industry "culture" and routine. The anchors are performing their best to perform, and sometimes they encounter "tears of crocodiles." This is deeper than the water of the physical store shopping. Everyone must brighten your eyes and not be deceived.
The live room routine
1) The set is almost the same, all of which are the family
general anchors with strong cargo ability do not start selling goods as soon as they come up, but to establish trust first. The easiest way is to use intimate names for users, such as "old iron, family members, babies, brothers and sisters" and so on.
Is don't underestimate these names. It can indeed get closer to the distance between the user and help the user to remove the defense.
2) The "quarrel" with the goods, the anchor "inverted money" is only for sales.
This is a common routine, that is, "the brand party gives a price, the anchor sells at this price, and then the anchor suddenly gives a lower price. After quarreling, the anchor threatened to post money to make up for the brand and sell it. "
The minimum price given by the anchor was discussed in advance.
The two people staged a quarrel battle, making the audience feel that they had taken advantage of it. Is the anchor really so generous?
may have one or two anchors that are too rich to have high realm, just to pursue benefits for family members, but most of the anchors are acting.
3) Intentionally marked the wrong price and scolded the assistant at the scene.
The products that should have been priced at 99 yuan were marked with 59 yuan by the assistant. In the end, he had to "sell at a loss" at the price of 59, and deducted the assistant's salary.
Moneping the assistant salary merchants without deducting the salary assistant, the salary assistant is lost, one party will be damaged when they are sold.
4) The inventory is never enough
Since it is to make money for selling goods, you should prepare a lot of inventory. How can the inventory be insufficient?
In everyone, please rest assured that there will be the next "10 pieces" after selling this "10 pieces", just like those physical stores with "the last three days of clearing the warehouse", always "last three days", three There are three days in the day, and there are many three days.
5) Buy the product, send
The user to buy the product, the anchor will give away various gifts.
. For example, when you buy a certain beauty product, the anchor will give a sample of sun protection, and then give a toothpaste toothbrush. Anyway, there are a lot of gifts, but they are all worthless things.
6) "Free delivery" short video drainage
started to send some "free delivery" short videos before the live broadcast, guide customers to collect attention, Let everyone mistakenly receive gifts for free as long as the collection is concerned.
. For example, a merchant selling jade bracelets, in this way, send bracelets for free. As a result, everyone paid attention to several live broadcasts and did not see her sending bracelets.
It, in order to avoid a few of them, or find someone to pretend to be a "lucky man" who received the gift, brush the barrage comment.
At present, it is the era of the Internet, and it is the period when live e -commerce prevailing. I often see different anchors selling goods in the live broadcast room. I summarized it. Spike;
mainly to attract consumers by sending benefits and prizes. When the popularity is high, then start selling the goods, adjust the atmosphere of the live broadcast room, and let the fans follow the pace of the anchor. I also shouted ten counts. Everyone was afraid that they could not grab it, and they quickly placed the order ...
. Route two, routine acting;
to say that the people next to them were cooperating with the anchor to sell goods, just like talking about cross talk, just like talking about cross talks, just like talking about cross talks, just like talking about cross talks, just like talking about cross talks, just like talking about crosstalk Through mutual prices and killing each other, to attract everyone's desire to buy, so that you can buy it involuntarily ...
rods three, PK with goods;
The anchor uses a product to perform PK. Two different colors depends on who sells more. If you lose one, you have to punish it, let the fans choose who supports, and quickly place an order to indicate the anchor who supports your favorite ...
Routine 4. Comparison of prices;
The everyone understands, that is, the anchor took out a product, and then publicized the price of the supermarket and other platforms, and then reported that it would sell a lower price to let everyone Seeing that there is a cheap to pick up, who does not like to take advantage of it ...
rods five, stimulating consumption;
, for example, live broadcast food, live broadcast on the spot, they are delicious, very delicious, so To stimulate your appetite, you have to place an order if you want to eat ...
Sixth, gift gifts;
to sell a product, wait for the price to be put on the shelves, and then deliberately take it out. Some of the other or two products indicate that everyone will give it freely for free to buy it today. Various routines, which are performed vividly by these anchors, you will take out your pocket if you are not careful! Finally, I advise everyone: "Please consume rationally, don't follow the trend!"